eCrowd Media Inc., a company specializing in providing online
E-book services, is launching its first color eReader:The MoonInkC Series.It can hold thousands of Ebooks, yet it can also be gracefully shelved like any brick-and-mortar book. As for the design, it is much closer to our everyday life, and much more than a tech product.
eCrowd Media Inc.
Studio Qiao
Rock Wang (director)
Chen Chao CHung
2020
Aside from adding an image of the a book to the design, it has a wavy felt and a book-spine like non-slip engraving on the side/back.
At first, we thought that it would give people a close-to-life feeling if an eReader can be shelved like a brick-and-mortar book.
We dissect the Chinese character "墨" (Ink), and make its strokes our design elements. We have the strokes engraved on the back, giving the product a varied yet non-slip texture.
In the product development process, to forage for good quality products, we have made different prototypes with various CMF experiements such as the size of engraving, styles of texture embodiment, paint materials selection, etc..