Readmoo / mooInk SERIES

6” eReader

eCrowd Media Inc., a company specializing in providing online
E-book services, is launching its first color eReader:The MoonInkC Series.It can hold thousands of Ebooks, yet it can also be gracefully shelved like any brick-and-mortar book. As for the design, it is much closer to our everyday life, and much more than a tech product.

Client

eCrowd Media Inc.

Design team

Studio Qiao

Designer

Rock Wang (director)
Chen Chao CHung

Year

2020

Details
of product

Aside from adding an image of the a book to the design, it has a wavy felt and a book-spine like non-slip engraving on the side/back.

Inspired

At first, we thought that it would give people a close-to-life feeling if an eReader can be shelved like a brick-and-mortar book.

Elements

We dissect the Chinese character "墨" (Ink), and make its strokes our design elements. We have the strokes engraved on the back, giving the product a varied yet non-slip texture.

White version

Process

In the product development process, to forage for good quality products, we have made different prototypes with various CMF experiements such as the size of engraving, styles of texture embodiment, paint materials selection, etc..

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